For those unfamiliar, co-creation is when brands and consumers – both customers and non-customers alike – come together with the purpose of designing new products, new services and new experiences, hand in hand.
By uniting consumers and employees, co-creation embodies genuine engagement and partnership, which is something that so many brands talk about, but so few actually achieve.
And with all that in mind, you might be wondering, what are some examples of brands succeeding with co-creation today? Let’s look at three doing the one thing they should to improve customer experience …
Learn more about co-creation in our CEO Brian Walker’s CustomerThink column, “The 1 Thing You Should Be Doing To Improve CX Right Now.”