Why Marketing is a Dirty Word
For most of my career, I’ve had the ear of the c-suite. Our conversations cover a range of business language, but one word has always stood out. That word is “marketing” and all too often, it is considered dirty.
For most of my career, I’ve had the ear of the c-suite. Our conversations cover a range of business language, but one word has always stood out. That word is “marketing” and all too often, it is considered dirty.
Do you want to start a podcast? After years of experience with our award-winning podcast, the Brand Lab Series™, we are here to offer advice and guidance.
"As always AE Marketing Group captured our brand essence in a way that was both creative and differentiating,” said Network Health Vice President of Marketing and Strategy, Melanie Draheim. "I love these ads, but more importantly they've been effective in generating leads."
“It’s not about the workouts. It’s about the experience.”
To help our customers and community navigate this period of uncertainty AE Marketing Group announces the following resources - including new podcasts, journalism features, remote strategy and marketing support as well as a relief fund for those in need.
What do VPs and Directors expect in the year ahead? Read the 2nd Annual VP and Director outlook from AE Marketing Group.
Who are the media winners and losers during the coronavirus? What mediums are most effectively reaching consumers while they shelter-in-place?
2019 marked the third year that AE Marketing Group participated in the FC Innovation Festival. If you were not in attendance, don’t worry. We are breaking down our top five takeaways for you.
The most effective way to inform who your best prospects will be, and how your organization can help them, is to look closely at the buyer personas of your current customers.
In the past, Boeing built its brand from the inside out relying on company-wide research with employees, but they missed an important part – the end customer.
“My Away bag changed the way I travel.”
“The curious soul tends to be attracted to yoga.”
Since before Super Bowl I, two restaurant icons — Pizza Hut (est. 1958) and Domino’s (est. 1960) — have been battling over America’s appetite for pepperoni and cheese.
United Airlines paid two hackers each a million frequent-flier miles for identifying security holes in its computer systems.
At AE Marketing Group, we believe in co-creation – companies working hand-in-hand with customers to create better industries, products, and experiences. And apparently, so does J. Crew.
So, how is the brand using co-creation to give customers a slice of the profit? A few years ago, Domino’s launched Pizza Mogul, a create-your-own-pizza campaign, which allowed customers to design their own pizza, share it through their social networks, and get paid between $0.25 – $4.50 every time someone bought it.
“Dark Matter is like a band. Each retail location like an album. And each release like a tour.”
Bob Moesta is both an entrepreneur and engineer. Over his career, Bob has developed and launched more than 3,000 products. He worked alongside Clay Christensen and is passionate about aligning marketing with engineering.
Learn what B2B companies can learn from B2C companies, that have truly mastered the customer experience, in this Marketing Minute.
Katlin Smith is a named 30 under 30, an Inc Magazine Contributor, and the Founder and CEO of Simple Mills. She believes that her entire journey as an entrepreneur contains valuable lessons, none of which she would take back.