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Rewired’s CEO on JTBD: How People Shop and Why People Buy

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Bob Moesta Rewired’s CEO on the Brand Lab Series™ Ep 45

Bob Moesta is both an entrepreneur and engineer.  Over his career, Bob has developed and launched more than 3,000  products.  He worked alongside Clay Christensen and is passionate about aligning marketing with engineering.  As a result, he is always asking the question, what job is the consumer trying to hire for? Hence, the Jobs to Be Done (JTBD) mindset.

“The CPG industry launches over 7,000 products a year and less than 40 go over $50M that’s dismal,” says Bob Moesta, “products that usually succeed are built to address a JTBD.”


Tags: B2C, Brand and Marketing, Co-Creation, Customer Experience

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