Playing the Co-Creation Name Game with Millennials
Attorney Steve Baird explained in his blog how his Millennial daughter’s passion for coffee has led her to design Starbucks logo T-shirts that she wears like a free traveling human billboard.
On the AE Marketing Group blog, you’ll find helpful and actionable insight on strategy, media, technology, marketing, customer experience, co-creation, employee advocacy, entrepreneurship, and more.
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Attorney Steve Baird explained in his blog how his Millennial daughter’s passion for coffee has led her to design Starbucks logo T-shirts that she wears like a free traveling human billboard.
United Airlines recently paid two computer hackers each a million frequent-flier miles for identifying security holes in its computer systems.
Has Alex created good brand publicity for Target? Absolutely. Has Target managed the social media frenzy well? Yes. But should Alex be in an ad campaign? Well, not so fast.
Comcast CEO, Brian Roberts, told the Fortune Global Forum today "We're going to make customer service our best product."
For years, Oliver has been crusading against obesity among children in the U.S. and U.K., and his message – and threat – primarily was aimed at food marketers, but the advice applies to all brands.
Selling lifestyles and creating powerful customer experiences are the engines to foster the greatest brand loyalty and fuel a company's growth.
Each October, Chicago Ideas Week brings together some of the most innovative, inspiring and interesting people from around the globe to fuel what CIW calls a “Community of Curiosity.”
The Kansas City Royals are now World Champions. In 2014, we featured the team in one of our most popular Brand Showcase posts. So, why should a marketer care about the Royals?
There is much talk about creating strong customer experiences. However, what about when a customer creates a bad experience for your company or your employees?
The Gap announced that, due to lagging sales, it would shutter 175 of its stores in North America and cut 250 corporate jobs in New York and San Francisco.
AE Marketing Group CEO, Brian Walker, spent last week alongside fellow industry leaders at INBOUND15. What was all the marketing buzz about?
Brian Walker recently sat down with Branding Magazine for an interview on the challenges and opportunities facing non-profit organizations.