Jim Higley is an award-winning author and a national advocate for fatherhood and men’s health issues. Every day, brands target parents in their marketing efforts, but are they making a huge mistake by ignoring modern gender role sharing? Today in Episode 014 of the Brand Lab Series Podcast AE Marketing Group CEO Brian Walker and co-host Natalie Pyles welcome back Jim Higley.
Think about how dads are portrayed in commercialism and media. These images are certainly more positive than they were 10 years ago. Jim wants to bring to light the things companies are doing right. Consider the Subaru campaign with Jim Gaffigan or the Dove Men+Care campaign. These brands are connecting with dads in a completely new way and the impacts will be immeasurable as they promote and praise fatherhood.
To learn how to connect with today’s most influential dads, media, and marketers, The Dad 2.0 Summit is an open conversation about the commercial power of dads online, and an opportunity to learn the tools and tactics used by influential bloggers to create high-quality content, build personal brands, and develop business ideas.
Tags: B2C, Brand and Marketing
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