The Chicago Bulls are currently the second most followed North American sports team, and one of the most active and engaged professional sports franchises on all social and digital platforms. And, the Bulls’ Luka Dukich shares their secrets of success.
With 70% of their audience coming from outside the United States, the Bulls must be creative and savvy with their content to engage, humanize, and differentiate their team’s social accounts.
“Our entire content strategy is predicated on giving the fans something different that they haven’t seen before,” says Dukich. “The Bulls are a good follow regardless of where you live, whether you’re here in Chicago, or you live in Europe, or you’re in the Philippines, we’re giving a view into the team that’s interesting, and that’s different.”READ FULL TRANSCRIPT
So totally thrilled to have in the studio today Luka Dukich from the Chicago Bulls. And as someone who’s grown up in Chicago most of his life and had the opportunity to experience the run of the 90s and see a lot of excitement, and I actually live right near the United Center, so I’m thrilled to be able to have Luka here. So Luka, thanks for joining us, welcome to the Brand Lab Series™.
And it’s great to be here, thank you guys for having me.
Great. So why don’t we start with something that some of our listeners may not realize? The Chicago Bulls is one of the most active and most followed and engaged professional sports franchises of any of them, on all of social and digital. You’ve got tens of millions of fans, hundreds of millions of videos have been seen. It’s an incredible story. So I’m curious, what’s the secret to your guys’ success?
There’s a guy named Michael Jordan that helps us a lot. [chuckle] Yeah, it’s kinda nice because we’re fortunate to be the Chicago Bulls, and the Chicago Bulls brand is really ubiquitous around the world. No matter where you go, everybody knows who the Chicago Bulls are. And I think that helps, it helps grow a huge audience. As you mentioned earlier we’re the second most followed North American sports team, and that’s in any sport, not just basketball. And 70% of that audience comes from outside the US. So I think that’s really telling for us, we are an international brand, we go beyond the borders of Chicago, even though that’s our home base, and we are a Chicago’s team. So I think that it’s a combination of the Bulls being a huge international brand, as well as us consistently serving them good content. The Bulls are a good follow regardless of where you live, whether you’re here in Chicago or you live in Europe, or you’re in the Philippines. We’re giving a view into the team. That’s interesting, that’s different, and we’ll talk a little bit later about it, but our entire content strategy is predicated on giving the fans something different that they haven’t seen before.
People have so many options as sports fans to follow. You can follow ESPN, you can follow other media outlets for your highlights. You don’t have to come to the bulls to see the last nights dunk of the night. So what can the Bulls give you that other outlets can’t? And I think that’s what we really strive for, and I think that’s why we’ve built and more importantly, maintained a really engaged and large audience.
Well, I know we’re gonna talk more about all of this, which is why I’m so excited to have you on, and you’re absolutely right, that competition is so fierce, and to see some of the really unique things you’re doing as a brand is really cool. And I know our audience will appreciate learning more about that, but something that you just alluded to, is really interesting as well, is 70% of your audience is international, and you talked about all the different areas that some of your fans are coming from. So as someone who lives less than a mile from the United Center, it occurs to me that most of your audience, most of your fans, most of your community will never step foot in the United Center and ever actually experience a game of the Chicago Bulls. So how do you manage that aspect and how do you continue to deliver? What’s a cool end game experience to fans that are actually not there?
Yeah, well, obviously, a big part of our strategy is focused around Chicago and around the fans that will be in the arena. But given that so much of our audience like you said will never set foot in the United Center, we wanna make them Bulls fans as well. So for us, one of the big tenets of our marketing strategy, overall, is to grow the next generation of Bulls fans. There’s a lot of people… I grew up, Michael Jordan, everyone knew Michael Jordan was. Nowadays, everybody knows who he was, but there’s a lot of kids coming of age that have never seen him make a basket. So, the ’90s is kind of in the rear view mirror for us so we need to grow that next generation of fans, the kids growing up around the world today, what’s gonna make them a Bulls fan? So for us, a big part of the strategy here, is just to grow the next generation of fans, and then make our current fans continue to be engaged. So, just because you didn’t buy a ticket to the United Center doesn’t mean you can’t participate as a fan. You can rock Bulls gear in your hometown, you can follow our videos.
A big part of our strategy involves our corporate partners who are trying to reach eyeballs of people. So when they’re consuming content that gives us an asset, but then our corporate partners can tap into to reach all of these people, so there’s a lot of benefits to reaching people beyond getting them into the arena. And I think a big part of our content strategy and a big part of the content that we ultimately publish is really focused on engaging people, whether or not they’re in the arena. And I think that’s a really important distinction for us, and I think it’s a unique position. I don’t think every team kind of has that, right. I think most teams… Or I should say a large number of teams throughout American sports are kind of geared towards the people in the immediate vicinity, and while we certainly, certainly focus on them and are by no means going away from Chicago, like I said, we are Chicago’s team, we feel a really a strong connection to the city and we’ve done a lot to kind of get close to the city. We do recognize that there’s a lot of fans that may never come to a game or maybe will come to a game once in their lives, they’ll come to Chicago and make the pilgrimage to come see a game, so we take that very seriously.
So switching over, then, to those who are lucky enough to attend a game, how do you promote in-game fan experiences in your venue?
Yeah, that’s a great question. For us we can pre-promote through social, like how many people do. We’ll have theme nights, and we’ll do fun things. Last year, we had a Star Wars night and we did this really cool stop motion video of Darth Vader dunking. So we’ve done creative fun things like that, but we’re also really kind of trying to start to focus on how to enhance the in-arena experience through our digital properties.
So one thing I’m sure you guys as Chicagoans, are familiar with is the Dunkin Donuts Race. Sometimes it’s… It might even get the loudest in the arena when the Dunkin Donuts race is going on. For those of you who aren’t in Chicago, basically a cup of coffee, a donut, and a bagel race on this pre-determined video screen. And the crowd goes crazy because when you walk in, you get a little card that says who your character is, and if your character wins you can then redeem… If you had a copy of coffee, you can redeem the coffee the next morning at Dunkin Donuts. So the people go crazy for it, whether or not they actually go and get the coffee the next day, they love the feeling of having a character that’s theirs and that they root for, and it’s a really big hit in-arena, and has been since the Jordan era.
So this year, we’re working on a program where through the Bulls app, you can pick a character through the app, and then push a button on the Bulls app as fast as you can, and the audience is actually gonna control who wins the Dunkin Donuts race, so it will no longer be a pre-determined video, it’ll be depending on who gets the most pushes. So that’s taking something that’s been a staple of the Bulls in-game experience for over 20 years, and making it kind of current and relevant and giving people a chance to participate in it. So we’re exploring options like that as well as promoting things on social with some creative content, but we’re really interested in how do we use the connectivity of the modern era to increase the fan experience in arena as well.
So Natalie, I’m gonna put you on the spot. If I were holding the app, and I was going to push the button for the bagel, the donut, or the coffee, which do you think that I would push?
I think you’d push for the donut.
You are so right. [chuckle] As much as I love my coffee, my donut obsession would definitely override that. So, well, you mentioned something earlier about fan fans around the world, and what’s funny is I travel a lot, I know you just got back from overseas yourself. And I feel like wherever I go, there’s a handful of sports franchises, and the Chicago Bulls are one of them where no matter where you go, you’ll often see a jersey or a shirt or something. As you said rocking the jersey. So that’s a really unique component that you have like this massive legion around the world of fans and brand ambassadors. How do you leverage that channel that a lot of other brands wouldn’t ever have?
I think it’s just continue to create for them. It’s funny you mentioned this, we kind of accidentally stumble on things all the time that surprised even us, with fans around the world. So I think this was two seasons ago now. We were tweeting the game doing play-by-play on Twitter and it was before a big game. And we put out this tweet that just said, “Hey, Bulls fans, where are you guys watching the game from?” And then we started re-tweeting when people sent in where they’re watching from. And Brian, it was stunning, all the different places people were actually watching the game. There were like, Finland checking in, Brazil checking in, Russia, England, like there was all these people. “I’m staying up, it’s 3:00 AM in the Philippines, and I’m staying up to watch the Bulls.” And we were just like, “Wow, we didn’t even realize that this audience was this engaged.” You see the numbers, but you say 70% of your audience comes from overseas and that’s a big number and it registers, but it’s so tangible when you’re starting to see all these names come in and all of these different places.
We had one… He was a US soldier in Afghanistan who was listening to the broadcast on the radio and following along and he checked in, and it was just like, it was this total accident. We weren’t like, “Oh let’s go and engage and see where our fans really come from.” We were just like, “Hey, where are you guys watching the game from?” And obviously there was a lot of Chicago was like, “Yeah, I’m in Humboldt Park,” but there was also this insane international call-out. So we started doing that regularly where we were like, “Hey, where are you guys watching the game from?” for big games, and it’s just crazy to see the different countries pour in. You just have to step back and be like, “Wow, this is real.”
Well, it’s funny because you guys just tipped off the season recently, and Alex and Rachel, who are marketing coordinators for us, they were trying to, I guess, compete, if you will, here locally where you were having a fan experience where Benny would show up with pizza.
To start the season, which is a cool idea. Now if he shows up over in the Philippines or something that I’ll be super impressed, but that’s really cool. Well, something else that I think makes the Bulls and, frankly any sports franchise today different from a lot of other brands is, while these big global brands might have sub-brands or different products, you have a lot of sub-brands too, in the form of players, and some will obviously have larger followings and be more active on social, maybe than others, but how do you balance that kind of unique component of the Chicago Bulls brand and some of the personal brands of the team in any given season?
Yeah. So a big part of our content, our basketball-focused content, is showing the personalities of our players, is to show people what these guys are like on the court and off the court. So a lot of them do that on their own as well, and we don’t really have a lot of involvement with their personal social media followings. They handle that on their own, but we try to showcase them, like these are all good guys, they’re all interesting, they all come from different backgrounds. Basketball is such a global sport. We have people on the team from Finland, from Montenegro, from Chicago, from all over the US. So you have all these different backgrounds in this mishmash of people which is really cool. And I think that it makes for a really good content, and I think what we’re starting to see as the players get younger and the Bulls currently have the youngest team in the NBA. And I think as we’re starting to see that we’re starting to see players come into the league that grew up with social media themselves, so it’s not new to them, so they’re already really good at using social media on their own channels.
So we’ve done things starting in the last year where we open a Snapchat account, where we give a player the reins to the Snapchat account. We’re just like, “Hey you guys, why don’t you do it, instead of us following you guys around and filming your interactions just do it yourself.” And then you’re getting this really raw, natural Snapchat account from the eyes of the player and themselves. And I think doing as much as we can of that in letting the players have a hand in what we’re doing, it decreases that distance. We’re not just like a fly on the wall, we’re in the room. And I think that for us, that’s a big deal, and for us as the players continue to get younger and understand the value of social and the value of reaching fans through digital properties we’re gonna see that become a bigger and bigger part of our content strategy.
So is that where the Beauty and the Bull came from?
Beauty and the Bull is a combination of a lot of things coming together to put something really, really cool together. So, by the way, what Brian’s referring to, I believe we spoke on that at the Summit that I spoke at.
Last year, we did a series of Snapchat short films which were these three to five-minute films that were filmed entirely through Snapchat, and the thought process behind that was we wanted to give people something that they hadn’t seen before on Snapchat. And we noticed that just about every sports team at the time is doing Snapchat the exact same way. So it’s a game and so it shows pre-game stuff, and players warming up and coming to the arena, and then there’re a few plays on Snapchat and then players leaving the arena, and it was always cool, but it was just kind of the same every game. And we said, “Okay, how can we do something on Snapchat specifically that is different, that people haven’t seen before?” And we came up with this concept of telling narrative stories that had like a beginning and an end, and through a series of 10-second snaps told one full story.
So we played around, we experimented and the first one we did was actually a murder mystery where we had a bunch of Bulls characters, so there was a Lovable Benny the Bull, an inflatable Bull mascot, one of our senior dance team, people all go to this giant mansion for this mysterious dinner party, and as the dinner party goes along the inflatable bull becomes deflated. And we have to solve who deflated inflatable Benny. So it was this weird murder mystery and when and when we did it, I can honestly say we didn’t know how people were going to react, because no one had ever done this before. We where like, “Do people consume Snapchat this way?” Are our Bulls fans gonna be like, “What are you guys doing? I’m following you guys for basketball, and you guys are doing a murder mystery with a mascot.” And people love it. People were like, “I’ve never seen this before, this is awesome.” We saw even on Twitter, people were started being like, “You guys gotta watch this, the bull Snapchat story, this is crazy.” And so we’re like, “Wow, I think we really have something here.” So then we did a couple other stories, we did a Ferris Bueller’s Day Off parity with Benny going around the city of Chicago, skipping a meeting.
So a big content source for us during the season is Benny, because Benny is great, and a great character, one of the most recognizable figures in Chicago, it’s incredible. So we started doing these and these were super popular, and we came up with this concept of doing a parody of Beauty and the Beast featuring Benny instead of the beast. And Robin Lopez who’s our starting center, happens to be a huge Disney fanatic. Also, probably the coolest person that I’ve ever spoken to in my life, he’s just like… He’s just like totally himself. I just like… Everyone on the team loves Robin. And we went up to Robin and we were like, “Hey we have this Beauty and the Beast parity we’re gonna do on Snapchat. I know it sounds weird, hear us out, we have this character, the Gaston character, and we wrote him as Robon.” And they’re like… We were like, “We wrote this role for you, do you wanna do it?” He’s like, “Yeah, I’ll do it.” So, it’s just a matter of Robin being a really cool guy that wanted to do something really cool and weird.
There was no negotiations that there’s… We’re just like, “Hey we’re doing this weird Snapchat parody of Beauty and the Beast, will you be our villain?” And he said, “Yes,” so he dressed up in full character, he even sang a song because it was a Snapchat musical, so he live-sang a song which was super-impressive. You guys can find that on our YouTube page, we posted the full video, obviously it was created for Snapchat, but that was everywhere. I think our fans absolutely went crazy for that. That was all over ESPN, the local news, it was just we were using Snapchat in a way no one had seen before, and we’re really, really proud of that, and we’re anticipating doing more like that here in the near future, but for us, that just encompassed our entire strategy, like, “Okay here’s Snapchat, everybody has access to it.” We shot this with a phone, so it didn’t look produced. When you’re scrolling through Snapchat and you all of a sudden see this glossy, really well done video, you immediately recognize it as an ad and you skip through it. So we shot that in a phone. It was just as grainy and choppy, and all the ways that a normal 15-year-old who’s doing a Snapchat story with his friends is gonna be.
So, it looks natural within Snapchat. And that was the key to our success. So we had this big production, we worked with Second City on it, so we had Second City actors involved, we had music, we like original music that was song parodies and we had our starting center in the video. So it was a big production, we shot at all on a phone, there was no pre- and post-production, everything is in camera, so that’s called taking a risk, and it really worked out for us. So the Beauty and the Bull’s something we’re really proud of and that was the culmination of a bunch of different factors, including the Snapchat narrative stories working, as well as having a starting center who is the coolest guy in the NBA.
Well, if you haven’t seen it, I absolutely encourage you to. It makes my kids giggle like there’s no tomorrow. But what I love about it, as you had said, it’s so different from what a typical sports franchise, let alone an MBA sports franchise, had done before. But then the other thing I like about it for our audience, because we see this a lot with some of our own brands and when we’re talking to people. While there was a lot of thought and clearly a lot of production that went into that, it comes back to the fact that you shot it on a phone and you probably didn’t have to, to your point, but you wanted to keep it as genuine as possible and appropriate for the medium. And I’m always surprised why some brands shy away from just being that raw, for lack of a better word, in creating some of their content. There always seems to be this fear that everything has to be so buttoned-up to be put out across social and digital to be in line with the brand, and I think that’s a real missed opportunity.
Well, it’s scary, it’s scary to take a risk and it’s scary to put something out. We’re fortunate to work for an organization that, when we went to them and said, “We wanna do a murder mystery where a mascot gets deflated, and Benny is a suspect and Lovable is a suspect,” that they didn’t say, “Please don’t ever bring that idea to our office again.” Like, we were fortunate to work in a place where they’re like, “Yeah, you guys seem to know what you’re doing, go for it.” And we feel like we’d have support even if it didn’t work. So I think working in that environment is really important. And one thing I do wanna say, we do get a lot of calls from other teams or our peers in the industry being like, “Oh, how did you guys pull this off? How did you guys do this?” A big help for us, is the involvement of sponsors in projects like this. So, to toot our own horn for a second, Sports Business Journal gave us Best in Sports Social Media back in May, and it was largely on the back of our sponsored content, which the Snapchat series was included in that, that was a partnership with BMO Harris Bank. We’ve really looked at our content and our sponsored content in particular. Most sponsored content in our industry is an interruption.
You’re following the Bulls and you’re getting basketball highlights and then all of a sudden, here comes like a bank advertisement and it’s an interruption. It’s not why you follow the Bulls. And we’ve recognized that people have so many choices, who to follow, and that it only takes one bad advertisement or one interruption that people don’t like and they can unfollow and they’re gone forever. So for us, we really wanted to turn our sponsored content into worthy content. So we won that Best in Sports Social Media award on the back of our sponsored content, which is very unusual.
And the Snapchat series is one of the best examples of that, of the fact that here was a really cool idea, a really unique idea. We included a partner in it very naturally. It wasn’t heavy-handed. There’s BMO branding in it and they helped us make it come to life, but it wasn’t slapping you in the face with messaging. And so I think it’s a credit to our partnership team, to get our partners on board, it’s a credit to our partners, to be willing to go with us on these weird ideas, and I think that that’s a really important way that we’ve managed to make this succeed because it’s not just content that we think is cool, but the organization is benefiting from it because it’s partner content.
So I think that’s a really important distinction for us and that’s what we’re really proud of is turning our partnership content into our strongest content.
So, speaking of your content marketing strategy, I know you guys have over there a model that you follow, can you tell us about Hittid?
So Hittid is something that we came up with internally. Hittid is a terrible acronym. It’s H-I-T-T-I-D. And it was a way for us to put an umbrella over our content and be able to put a filter on what we put out on social. So instead of randomly putting out stuff that we say like, “Hey we think this is worthy,” or, “This is not worthy.” This was really a way for us to say like, “Okay here’s a filter that we can put all of our content through, and if it does not meet these standards, we’re not putting it out, it’s not worthy of going out on the Bulls channels.”
So the H stands for Human, which is, we want our content to both humanize the players, but also seem like it comes from a human, not this faceless corporation. So the Snap stories are a really good example of that where we filmed it within a phone. It’s clearly, a human created it, it’s not this crazy production, that’s like this giant staff of people made.
The first I is Iconic, obviously a big part of our history is the ’90s Bulls and all the championships they’ve won, so we’re not gonna shy away from that, if it’s iconic content, it’s still really good for us.
First T is Timely. That’s just to make sure our content is relevant on time. We’re not a week late. A meme that goes crazy on the internet, we’re not gonna be doing, whatever the Vans, like “Damn, Daniel,” two years after the fact. We wanna make sure things are timely.
The second T is Thumb-stopping. So that’s a really good example of something we want our content to be. As you’re scrolling through your feed, your Instagram or your Facebook, if you see something that makes your thumb stop scrolling because you haven’t seen that before, that’s really important to us. We’ve done a lot, I think I’m particularly proud of our Instagram page. One project we did last year was these Instagram takeovers, where we had Chicago artists and photographers come in and take over our Instagram account for a game and they each had a different style, and it was these beautiful pictures and it just looked different than all the other sports photography that you see immediately, it stops you and you’re like, “What is that? It looks a little bit different,” and I think that’s something we’re really really proud of.
The second I in Hittid is Inclusive, and that means that we want people to feel like they’re a part of the brand, whether we’re using artwork that a fan sent in, whether that Instagram takeover, we’re using Chicago-based photographers to come in, we want people to feel like they own the Chicago Bulls. The digital team of the Bulls, we run the Bulls account but we don’t own the Chicago Bulls. Chicago owns the Bulls, the fans do. So we want fans to feel like they’re included in our content. As we spoke about earlier with the roll call where we were like, “Hey, where you guys watching the game from?” That’s a really good example of being like, “Hey guys, we’re all in this together, where’s our Bulls family at?”
And then the D in Hittid, our final letter is Differentiated, and that’s one of the more important ones to me. It’s just like, I don’t wanna do what every other team is doing, we want to do something different, we constantly wanna be the team that people are like, “How did you do that?” We wanna be the team doing the Snapchat stories, the Instagram takeovers, we wanna be the team that just breaks the mold and gives fans something different.
So that’s our Hittid model, and that’s really been helpful internally as a team, when we get something, let’s say a partner has a sponsored content project, and they send us something and we say, “Well, you know what, we don’t really think that that falls under our Hittid umbrella.” It’s helpful to have something to point to that’s tangible and concrete, that we’ve laid out ahead of time and be like, “Hey look, this is what we look for in our content. What if we do this instead?” Rather than just being like, “We don’t like that,” This random gut feeling, you have this content model and filter that all your content goes through. So that’s something that we’ve kind of come up with internally, and I’m sure it’s along the lines of what a lot of other teams do as well, but I do think it’s important to have a filter to put your content through before publishing.
Well, I know you joked about the acronym being kinda silly, but obviously the strategy is not, and it’s working. So as we get close to kinda winding down, you’ve talked about a lot of different mediums that the Chicago Bulls leverage to drive your online community. What kind of advice would you have for those listening when it comes to different mediums? Because one of the other things you don’t do, and maybe that’s part of your D in differentiating is, you don’t dump everything across every single medium. You leverage them effectively for different content. So what kind of advice would you maybe have in that area in terms of, why you use different mediums than others? And what would be some advice you’d give a digital marketer like yourself?
I think put yourself in the fans’ shoes, put yourself in the shoes of someone who’s gonna be consuming your content. Because I think it’s very easy for, as a marketer to just think as a marketer, and be like, “Okay, this needs to go out like everywhere, and I’m just gonna force this message down.” But that’s not how people consume their media today. If you’re on Instagram, you wanna see cool photos, that’s why you’re on Instagram. So, why not partner with the best photographers in Chicago and have them come up with different, cool-looking photos that you start noticing in the comments, people are like, “Wow this is crazy. I want a frame of this.” If you’re on Snapchat you are scrolling through, how does a normal person consume Snapchat? You’re going through your friends’ feed, you’re looking at what they’re posting. If you’re bored, you immediately skip to the next person. How do you keep them engaged and put that put out something that looks natural? Like I said earlier, Snapchat is serving these interstitial ads that look really cool, but as soon as you see it in Snapchat, you recognize it as an ad and something in your brain just turns it off and you skip to the next thing.
So it has to be natural to that environment. The same thing on Facebook and Twitter, I think it’s really important to put out content in a way that people actually consume the content ’cause otherwise, you seem like a marketer, and I think fans now are so much smarter and they recognize when they’re being marketed at, and I think that… You don’t wanna hide marketing to them, they’re gonna recognize the fact that BMO was a sponsor on this, on our Instagram takeovers, Bud Light was a sponsor last year, we’re not hiding that. But at the same time, if the content is cool and if it fits the platform that you’re on, people are willing to look past the fact that it’s sponsored and be like, “Okay, this is cool.” And I do think it’s important to seem native on each platform that you’re publishing on.
So, we’re right here at the beginning of a new season for you guys. Looking back, which I’m sure is something that you do, what didn’t work last season?
As far as what didn’t work, I think we’re always trying to get better. I think we could do better at talking directly to fans. And it’s funny because you recognize that you don’t wanna have a megaphone approach to social, where you’re constantly just like… Putting information out without having conversations with fans. So that’s something that we took a look back on what we did last year and we realized we don’t think we do enough of that, we don’t do enough of having a conversation, so we might put out a piece of content on Instagram and then people are commenting about it, like, “Chicago Bulls should start answering people in the Instagram comments.” Shouldn’t just be like, “Hey, we put out the piece of content, you guys talk about it,” we should be participating in that conversation. And I think it’s something that you intrinsically recognize, but given the size of the team and how crazy the season gets, a lot of times that can be the first thing to fall by the wayside.
So we’re making a concentrated effort to improve on that this year, ad have people feel like, “Hey, if I comment on the Bulls Facebook or Instagram or if I reply to them on Twitter, I might get a response,” and not just when they’re running a promotion of like, “Hey, where are you guys watching the games from?” We want, “It’s a regular Tuesday, I have something I wanna say to the Bulls, I commented on Instagram, I can expect them to respond, too.” So I think that’s a big area of growth for us for sure.
Well, as suspected, this was a ton of great insight for any marketer of any brand, regardless of if they’re a global brand, like the Chicago Bulls, or a sports brand like the Chicago Bulls, but as we see brands struggle more and more with building communities across a very cluttered and very competitive social media world, I think your insight was very helpful to our audience. And I love the fact that you guys are doing some really, really unique things, because irregardless of your industry, I think it pays to take some risks these days to try to be different, because I think there’s just so much white noise across all of social media today. So Luka, thank you so much for coming on the Brand Lab Series today, we wish you all the best with the upcoming season. We’re excited to see some of the tricks that you probably have up your sleeve, and I know our audience will be following right along as well. So Luca, thanks again for coming on the Brand Labs today.
Thank you guys for having me, I really enjoyed the conversation.
I wanna thank our listeners for joining us in the Brand Lab today, and to invite you back next Tuesday as we continue our journey of today’s most innovative brands, as we learn how they empower employees, engage consumers, design products, and co-create experiences together. Until next time. To hear other episodes of the Brand Lab Series, visit brandlabseries.com or visit iTunes, Google Play, iHeartRadio or Stitcher, follow us on Twitter at @BrandLabSeries and if you have any questions or would like to participate in a future Brand Lab, email us at info@AEMarketingGroup.com.
To learn more about the Chicago Bulls, visit bulls.com or download the Bulls App, follow us on social media @ChicagoBulls, and you can follow me on Instagram @lukaviews.
Tags: Brand and Marketing, Customer Experience
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