Luka Dukich Chicago Bulls’ Content Manager on the Brand Lab Series™ Ep 59
Growing the Next Generation of Bulls Fans
Engaging an International Audience
In-Game Fan Experiences
Snapchat Narrative Stories
Turning Sponsored Content into Worthy Content
Setting Content Standards with HITTID
Leveraging Multiple Social Platforms
The Chicago Bulls are currently the second most followed North American sports team, and one of the most active and engaged professional sports franchises on all social and digital platforms. And, the Bulls’ Luka Dukich shares their secrets of success.
With 70% of their audience coming from outside the United States, the Bulls must be creative and savvy with their content to engage, humanize, and differentiate their team’s social accounts.