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The Chief Experience Officer role is a recent addition to the C-suite. According to General Assembly, in the modern business landscape, user experience has become a key differentiator that allows brands to cut through a crowded marketplace and create a unique value proposition for customers.
A few years ago, Domino’s launched Pizza Mogul, a create-your-own-pizza campaign, which allowed customers to design their own pizza, share it through their social networks, and get paid between $0.25 - $4.50 every time someone bought it.