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B2BBrand Lab SeriesTM

Conversations Include

Accenture
IBM
Bosch
P&G
RXBAR
Walgreens

All Episodes

S1 E16

Branding Magazine’s Contributing Editor on 40 Years of Advertising

Advertising agency veteran, creator, and moderator of The Branding Roundtable, Chuck Kent joins the Brand Lab Series™ Podcast for episode 16.

S1 E6

ZORCH’s CEO on Branding in a Red Ocean and Customer Experience

Mike Wolfe Zorch’s CEO on The Brand Lab Series™ Ep 6 Zorch CEO Mike Wolfe is back again this week on Episode 006 of the Brand Lab Series™ Podcast. Your host Brian Walker talks with Mike this time about how ZORCH creates and manages merchandising plans for large companies. ZORCH’s approach is to bring a completely unique and different solution. Being a new company allowed them to find a way to handle an archaic process through becoming a purely tech enabled efficient producer. Linking buyers with manufacturers directly allows ZORCH to supply a high-quality product at the lowest price.

S1 E5

ZORCH’s CEO on Managing Growth and Marketing ROI

Mike Wolfe Zorch’s CEO on The Brand Lab Series™ Ep 5 Zorch CEO Mike Wolfe is today’s special guest on Episode 003 of The Brand Lab Series™ Podcast. Your host Brian Walker takes a closer look at managing metrics, growth, and ROI from your marketing dollars with Mike Wolfe. By creating buzz through differentiating themselves and using tactical initiatives, ZORCH has been able to develop brand awareness in a niche B2B industry.

S1 E1

AE Marketing Group’s CEO on Growing Brand and Business

Brian Walker AE Marketing Group’s CEO on The Brand Lab Series™ Ep 1 – Podcast AE Marketing Group presents episode 001 of the Brand Lab Series™ Podcast. Your hosts Brian Walker and Natalie Pyles broadcast every Tuesday from 1871 Chicago. The Brand Lab Series™ Podcast explores today’s most innovative brands alongside today’s most insightful executives and entrepreneurs.