Conversations Include
In a time when the only certainty is uncertainty due to the coronavirus, what can you be doing to support yourself, your community, and your business?
Sales training focuses too heavily on feature-function and not enough on outcomes. Bob Moesta joins the Brand Lab Series™ to explain the necessary shift in thinking.
Bob Moesta is both an entrepreneur and engineer. Over his career, Bob has developed and launched more than 3,000 products. He worked alongside Clay Christensen and is passionate about aligning marketing with engineering.