CoCreation ShowcaseAE Marketing Group

Health Care Marketing: Millennial to Millennial

The health insurance industry just hit a 10-year low on the American Customer Satisfaction Index, coming in lower than the airline industry, landline phone providers and the U.S. Postal Service.

6 Co-Creation Considerations for Healthy Customer Experience

To deliver better customer experience, brands today need better strategies – such as co-creation – to not only engage with consumers, but also to meet their high expectations.

So, What the Heck is Co-Creation?

By uniting consumers and employees, co-creation embodies genuine engagement and partnership, which is something that so many brands talk about, but so few actually achieve.

The 1 Thing You Should Be Doing to Improve CX Right Now

To truly improve customer experience, there’s one thing that the vast majority of brands aren’t doing, which not coincidentally is also the one thing that they should.

For Delta, Co-Creation is Child’s Play

We've learned that the spark for co-creation can also come from anywhere, so long as brands are open to a wide array of possibilities and ideas.

The Solution to Utah’s ‘Drinking’ Problem

Home to almost 2 million Mormons – more than half its population – the Beehive State is known much more for its teetotalers than its bourbon aficionados and oenophiles.

Playing the Co-Creation Name Game with Millennials

Attorney Steve Baird explained in his blog how his Millennial daughter’s passion for coffee has led her to design Starbucks logo T-shirts that she wears like a free traveling human billboard.

We Built this City on Co-Creation

For an increasing number of major cities, co-creation has gone international as they collaborate with one another to address wide-ranging issues from traffic to to housing to the arts.

Don’t Miss the ‘Shyp’ On Co-Creation

When it comes to co-creation, sometimes your brand plans on it – and sometimes, you just have to have the sense to recognize co-creation when it organically pops up along the way.

Co-Creation Knows No Age

The British supermarket chain Waitrose recently redesigned the label of its Brown Sauce based upon the feedback of a 7-year-old boy.

Co-Creation is a hit for Pepsi & Fans

Pepsi now controls advertising and promotion for all four major North American professional sports leagues: NBA, NFL, MLB and NHL.