Advertising agency veteran, creator, and moderator of The Branding Roundtable, Chuck Kent joins the Brand Lab Series™ Podcast for episode 16.
Chuck, Brian, and Natalie discuss the evolution of the advertising industry and the changes in agency life over the last forty years.
Today, Chuck is the Director of Brand Content at Avenue and a contributing editor for Branding Magazine. After graduating with an English degree from the University of South Dakota, (yes you read that right) he got his start as a junior copy writer on Madison Ave. That was back in the 1970s.
Chuck shares tales of the creative department at BBDO early in his career. We’re talking about things like having to slide copy under others’ door. That was how they collaborated. Turns out even back then silos were common in big agencies.
What wasn’t common? Women. Chuck still sees a void at most agencies today for women in leadership positions, especially on the creative side.
If any of our listeners are fans of the television show Mad Men, you’ll appreciate Brian’s questions on the images portrayed by characters like Don Draper, Peggy Olson, and Roger Sterling. Having known the advertising agency life for nearly forty years, Chuck offers a real-life glimpse into what it was really like around the office day to day and even at the office Christmas parties.
Brian even asks Chuck if he could be Chief Marketing Officer for one brand, what would it be. His answer didn’t surprise Brian, but it may surprise you.
Tags: B2B, B2C, Brand and Marketing
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