Health Care Marketing: Millennial to Millennial
The health insurance industry just hit a 10-year low on the American Customer Satisfaction Index, coming in lower than the airline industry, landline phone providers and the U.S. Postal Service.
The health insurance industry just hit a 10-year low on the American Customer Satisfaction Index, coming in lower than the airline industry, landline phone providers and the U.S. Postal Service.
To deliver better customer experience, brands today need better strategies – such as co-creation – to not only engage with consumers, but also to meet their high expectations.
During the late 1920s, Hollywood’s new “talkies” didn’t just take over the film industry — they enabled the United States to ever-so-subtly conquer the world
From concussions and domestic violence to deflated footballs and debatable discipline, the NFL seemingly has more threats to its mighty brand these days than Cam Newton has in his offensive arsenal.
The fact is, too much of a “good” thing (i.e., extending the life of successful content) can actually end up breaking bad — a reality that applies for both brands and movie franchises.
Have you ever noticed that people who tell everyone how funny they are — usually just aren’t that funny? Ironically, a funny thing happened when I attended The Fast Company Innovation Festival.
During the 1776 Challenge Cup at 1871 Chicago, we watched 19 entrepreneurs pitch their startups in a race against time — and here’s what we learned.
By uniting consumers and employees, co-creation embodies genuine engagement and partnership, which is something that so many brands talk about, but so few actually achieve.
In honor of the start of Oscar season, our team has been busy thinking about the valuable lessons about content marketing that brands can learn from the creative folks out in Hollywood.
To truly improve customer experience, there’s one thing that the vast majority of brands aren’t doing, which not coincidentally is also the one thing that they should.
We know that companies and individuals need revenue to grow their business and that people need jobs. But what we don’t understand is why so many inquiries lack basic business fundamentals.
Anyone today with a mobile device stuffed inside his or her pocket is a critic, an author, a photographer, a reporter and a whole lot more.
Attorney Steve Baird explained in his blog how his Millennial daughter’s passion for coffee has led her to design Starbucks logo T-shirts that she wears like a free traveling human billboard.
United Airlines recently paid two computer hackers each a million frequent-flier miles for identifying security holes in its computer systems.
Has Alex created good brand publicity for Target? Absolutely. Has Target managed the social media frenzy well? Yes. But should Alex be in an ad campaign? Well, not so fast.
For years, Oliver has been crusading against obesity among children in the U.S. and U.K., and his message – and threat – primarily was aimed at food marketers, but the advice applies to all brands.
Selling lifestyles and creating powerful customer experiences are the engines to foster the greatest brand loyalty and fuel a company's growth.
Each October, Chicago Ideas Week brings together some of the most innovative, inspiring and interesting people from around the globe to fuel what CIW calls a “Community of Curiosity.”
The Kansas City Royals are now World Champions. In 2014, we featured the team in one of our most popular Brand Showcase posts. So, why should a marketer care about the Royals?
There is much talk about creating strong customer experiences. However, what about when a customer creates a bad experience for your company or your employees?