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What Can Hollywood Teach Brands About Content Marketing?January - 2016

As Oscar season begins, marketers can learn a lot from the folks in Tinsel Town.

The Golden Globes are over (Leo won!). The Oscar nominations are out (can Leo finally win?!). And with its annual cavalcade of films, Hollywood is well known around the world as a content producer.

But as a brand, the valuable, relevant and consistent films that Hollywood creates with the design of attracting — and retaining — fans makes it quite the content marketer too.

In honor of the start of Oscar season, our team at AE Marketing Group has been busy thinking about the valuable lessons about content marketing that brands can learn from the creative folks out in Hollywood.

We picked trilogy of them. And here they are …

1 . Repurpose What Works

What do Star Wars: The Force Awakens, Jurassic World, Avengers: Age of Ultron, Furious 7, Minions, The Hunger Games: Mockingjay — Part 2,Cinderella, Spectre, Mission: Impossible — Rogue Nation and Pitch Perfect 2 all have in common?

Continue reading the column in our new Brand Lab Series Publication at Medium …

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