Rumi Spice’s Co-Founders on Connecting the Global Economy with Saffron

Kimberly Jung and Keith Alaniz Rumi Spice’s Co-Founders on the Brand Lab Series™ Ep 41

• Why Saffron is The Most Valuable Spice in the World
• Afghanistan Agriculture and Opium
• Startup Days of Sales and Marketing
• Why World-Class Chefs & Michelin Restaurants Choose Rumi
• Building a Consumer Brand Through Content and eCommerce

Rumi Spice began with a mission to cultivate peace in Afghanistan. Today, the company is building a global brand and connecting the global economy with Saffron.

And it all starts in Afghanistan.  A place Rumi Spice CEO Kimberly Jung and CFO Keith Alaniz know well.

Being military veterans, “It’s our message that gets us in the door,” says Keith, “And it’s the superior product that makes the sale.”

As Rumi Spice expands into new markets, they face new marketing challenges.

“B2C engagement is much more personal,” says Kimberly, “We need to be much more personal and concise with our consumers.”

Tags: CPG, Entrepreneurship

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