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FCB Chicago Chief Marketing Officer on the Changing Landscape of Advertising Agencies

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KELLY GRAVES, CHIEF MARKETING OFFICER, FCB CHICAGO ON THE BRAND LAB SERIES™ EP 70

FCB is one of the largest global advertising agency networks in the world. FCB Chicago boasts a massive portfolio with clients including Michelob Ultra, GLAD, Milk Bone, Fiat, Maserati, Jack Daniel’s, and more.

After 17 years as an account person, Kelly Graves became the first Chief Marketing Office of FCB Chicago, a role she personally helped design. Kelly is our first agency CMO on the Brand Lab Series™. Listen as she discusses the differences between a brand CMO and an agency CMO, as well as the status of the advertising world today.

“Right now, I probably do 47 different things that vary in terms of seniority to lowest guy on the totem pole and I’m not afraid to roll up my sleeves and do all of that.”

Tags: B2B, B2C, Brand and Marketing, Employee Advocacy, Technology

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