How Hollywood (Unintentionally) Content Marketed America to Global Dominance
During the late 1920s, Hollywood’s new “talkies” didn’t just take over the film industry — they enabled the United States to ever-so-subtly conquer the world
During the late 1920s, Hollywood’s new “talkies” didn’t just take over the film industry — they enabled the United States to ever-so-subtly conquer the world
The fact is, too much of a “good” thing (i.e., extending the life of successful content) can actually end up breaking bad — a reality that applies for both brands and movie franchises.
Have you ever noticed that people who tell everyone how funny they are — usually just aren’t that funny? Ironically, a funny thing happened when I attended The Fast Company Innovation Festival.
During the 1776 Challenge Cup at 1871 Chicago, we watched 19 entrepreneurs pitch their startups in a race against time — and here’s what we learned.
It’s a common complaint among filmgoers today that Hollywood has no new ideas, and as a result everything in theaters is now either a remake or a sequel.
In honor of the start of Oscar season, our team has been busy thinking about the valuable lessons about content marketing that brands can learn from the creative folks out in Hollywood.
The younger generation, they’ll remind you, is increasingly more interested in acquiring experiences than acquiring things.
Has Alex created good brand publicity for Target? Absolutely. Has Target managed the social media frenzy well? Yes. But should Alex be in an ad campaign? Well, not so fast.
For years, Oliver has been crusading against obesity among children in the U.S. and U.K., and his message – and threat – primarily was aimed at food marketers, but the advice applies to all brands.
Each October, Chicago Ideas Week brings together some of the most innovative, inspiring and interesting people from around the globe to fuel what CIW calls a “Community of Curiosity.”
The Kansas City Royals are now World Champions. In 2014, we featured the team in one of our most popular Brand Showcase posts. So, why should a marketer care about the Royals?
The Gap announced that, due to lagging sales, it would shutter 175 of its stores in North America and cut 250 corporate jobs in New York and San Francisco.
AE Marketing Group CEO, Brian Walker, spent last week alongside fellow industry leaders at INBOUND15. What was all the marketing buzz about?
Brian Walker recently sat down with Branding Magazine for an interview on the challenges and opportunities facing non-profit organizations.
When it comes to branding for Millennials, the unexpected has become the expected. And the beverage industry is really pouring it on.
For fans of the drama, the wait for the return of Don Draper was a lesson in patience as the show had been on hiatus since May 2014. For others, meanwhile, it was a great lesson in social media.
Through Nationwide Children’s Hospital, the company is uniquely positioned to continue the conversation. But the question is, will they?
JetBlue taught all of us a valuable lesson during Sunday night’s game – and that’s how in today’s marketing climate, listening on social media can often trump traditional advertising.
Promotion of the next chapter of the Star Wars saga, “The Force Awakens,” began earlier this month with the release of the film’s first official trailer, followed by tens of millions of views online.
Imagine if you were treating the first Ebola cases diagnosed in the U.S. Beyond that, imagine if two of your front-line care providers now tested positive for the deadly disease.