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How Hollywood (Unintentionally) Content Marketed America to Global Dominance

[hexagon img=”http://aemarketing_mdia.s3.amazonaws.com/wp-content/uploads/2016/02/23060811/The-Artist2.jpg”]   During the late 1920s, Hollywood’s new “talkies” didn’t just take over the film industry — they enabled the United States to ever-so-subtly conquer the world Come Sunday night amidst all the glitz and glam at the Dolby Theatre in Hollywood, the 88th Annual Academy Awards is sure to produce its share of memorable moments.

Technology & Promotions Collide for $38B Pie

[hexagon img=”http://aemarketing_mdia.s3.amazonaws.com/wp-content/uploads/2016/02/17070936/pizza-hut-vs-dominos.jpg”]   As Americans, perhaps the only thing we love more than our football is our pizza. These two loves intersected in perfect gluttonous harmony during Super Bowl 50 for what was not only the biggest date on the NFL calendar, but the biggest day of the year for pizza delivery, to boot.

Don’t Do Content Marketing Like ‘Batman & Robin’

[hexagon img=”http://aemarketing_mdia.s3.amazonaws.com/wp-content/uploads/2016/02/02063031/batman-and-robin-1.jpg”]   Just like movie making, when it comes to content marketing, not every “sequel” works. Ever seen Batman & Robin? The fact is, too much of a “good” thing (i.e., extending the life of successful content) can actually end up breaking bad — a reality that applies for both brands and movie franchises.

The 1 Word You Didn’t Hear at The Fast Company Innovation Festival

[hexagon img=”image URL goes here“]   Have you ever noticed that people who tell everyone how funny they are — usually just aren’t that funny? Ironically, with that in mind, a funny thing happened recently while I attended The Fast Company Innovation Festival in New York City.

007 Ways To Save Brand Storytelling

[hexagon img=”http://aemarketing_mdia.s3.amazonaws.com/wp-content/uploads/2016/01/27022348/Bond2.jpg”]   During the 1776 Challenge Cup at 1871 Chicago, we watched 19 entrepreneurs pitch their startups in a race against time — and here’s what we learned. Imagine that James Bond is dangling above a pool filled with man-eating sharks circling in the waters below. And that the only way for him to keep from plunging to certain doom is if he’s able to sell a group of skeptical onlookers huddled in plastic chairs on every important, interesting and valuable thing that there is to know about his job.

What Movie Sequels Teach Us About Content Marketing

[hexagon img=”http://aemarketing_mdia.s3.amazonaws.com/wp-content/uploads/2016/01/25034315/sequels.jpg”]   What do Star Wars: The Force Awakens, Jurassic World, Avengers: Age of Ultron, Furious 7, Minions, The Hunger Games: Mockingjay — Part 2,Cinderella, Spectre, Mission: Impossible — Rogue Nation and Pitch Perfect 2 all have in common?

What Can Hollywood Teach Brands About Content Marketing?

[hexagon img=”http://aemarketing_mdia.s3.amazonaws.com/wp-content/uploads/2016/01/15065403/Hollywood.jpg”] As Oscar season begins, marketers can learn a lot from the folks in Tinsel Town. The Golden Globes are over (Leo won!). The Oscar nominations are out (can Leo finally win?!). And with its annual cavalcade of films, Hollywood is well known around the world as a content producer.

There’s More to Marketing Than Millennials

[hexagon img=”http://aemarketing_mdia.s3.amazonaws.com/wp-content/uploads/2015/12/22155905/travel2.jpg”]   If you’re scrambling about today searching for a last-minute Christmas gift for the Millennial in your life, many a marketing expert will urge you to think outside the (gift) box when it comes to shopping for them. The younger generation, they’ll remind you, is increasingly more interested in acquiring experiences than acquiring things.

Is This Retail Brand on Target?

  [hexagon img=”http://aemarketing_mdia.s3.amazonaws.com/wp-content/uploads/2014/11/04091610/CS_tGsGUsAAJ1QM.jpg”]   Target announced today it will be closing another 13 stores.  Ironically, a year ago to the day, ADWEEK posed the question to industry executives: “Should Target put #AlexFromTarget in an ad campaign?”

Brand Authenticity Is Everything

[hexagon img=”http://aemarketing_mdia.s3.amazonaws.com/wp-content/uploads/2015/08/02034236/Screen-Shot-2015-11-02-at-9.42.06-AM.png”]   During Cannes Lions 2015, health advocate Jamie Oliver was asked by moderator Richard Edelman for his advice to brands. The chef didn’t mince words. “Be clear and be honest,” Oliver told the packed crowd of attendees. “It’s OK to sell chocolate. Just be honest and clear. Beware very carefully of how you market to kids. Because we’ll get you. We’ll single you out, and we’ll batter you.”

4 Brand Insights from #CIW15

[hexagon img=”http://aemarketing_mdia.s3.amazonaws.com/wp-content/uploads/2015/10/19105902/DSC04216.jpg”]   Each October, Chicago Ideas Week brings together some of the most innovative, inspiring and interesting people from around the globe to fuel what CIW calls a “Community of Curiosity.”

5 Brand Lessons from the Kansas City Royals

The Kansas City Royals are now World Champions. Back in 2014, we featured the team in one of our most popular Brand Showcase posts.  So, why should a marketer care about the Royals? The answer is simple –

Can this Fashion Brand close its Gap?

We recently wrote about one fashion brand using co-creation to engage consumers.  Unfortunately, another brand is not en vogue with consumers lately. The Gap announced that, due to lagging sales, it would shutter 175 of its stores in North America – roughly a quarter of its locations – and cut 250 corporate jobs in New York and San Francisco.

7 Insights from INBOUND15

[hexagon img=”http://aemarketing_mdia.s3.amazonaws.com/wp-content/uploads/2015/09/13152046/INBOUND15.jpg”]   AE Marketing Group CEO, Brian Walker, spent last week alongside fellow industry leaders at INBOUND15.  What was all the marketing buzz about?  We asked Brian to share his key takeaways.

The Branding of Non-Profits

[hexagon img=”http://aemarketing_mdia.s3.amazonaws.com/wp-content/uploads/2015/09/01135821/20684700209_9c18b9514d_o-2.jpg”]   Our CEO, Brian Walker, along with Harvard’s Nathalie Laidler-Kylander, Ph.D. and the International Dyslexia Association’s John Mayo-Smith recently sat down with Branding Magazine for an interview on the challenges and opportunities facing non-profit organizations.

Brands Pouring On Personalization

[hexagon img=”http://aemarketing_mdia.s3.amazonaws.com/wp-content/uploads/2015/08/20062805/bud-light-3d-can-design-04-2015.jpg”]   When it comes to branding for Millennials, the unexpected has become the expected. And the beverage industry is really pouring it on. In recent years, Coke and Absolut launched the trend of individualized packaging that’s now drawn Bud Light into the fray with the beer giant leveraging variations on 31 unique designs to create 200,000 different cans that the brand is making available to attendees of the Mad Decent Block Party music festival traveling the U.S. and Canada through September.

We Tip Our Fedora to this Agency

SCDM – Don Draper’s new business card This past Sunday night brought a season opener that was steeped in rich tradition, filled with delicious drama and boasting incredibly high expectations.

A Movement in the Making?

The morning after Super Bowl XLIX, we wrote the “Defense of Nationwide” following the insurance brand’s instantly infamous ad on child safety. Our viewpoint was clearly in the minority as initial sentiment toward Nationwide tilted strongly toward the negative with many – first via social media, and then through traditional outlets – suggesting that there simply was no place for an ad about a dead child during the Super Bowl extravaganza.

$4.5M Brand Lesson in Social Media

Remember the JetBlue TV ad that ran during the Super Bowl? No? OK, how about the one leading up to the Big Game? Can’t recall that one either, huh. Well, that’s all right, because there weren’t any. Nevertheless, JetBlue still taught all of us a valuable lesson during Sunday night’s game – and that’s how in today’s marketing climate, listening on social media can often trump traditional advertising.

Using a Retro Medium to Market the Future

Entertainment Weekly Star Wars Exclusive Promotion of the next chapter of the Star Wars saga, “The Force Awakens,” began earlier this month with the release of the film’s first official trailer, followed by tens of millions of views online.