Rewired CEO Bob Moesta on the JTBD Framework: How People Shop & Buy


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Rewired CEO Bob Moesta on JTBD: How People Shop and Why People Buy

Rewired CEO on JTBD

Bob Moesta is both an entrepreneur and engineer.  Over his career, Bob has developed and launched more than 3,000  products.  He worked alongside Clay Christensen and is passionate about aligning marketing with engineering.  As a result, he is always asking the question, what job is the consumer trying to hire for? Hence, the Jobs to Be Done (JTBD) mindset.

“The CPG industry launches over 7,000 products a year and less than 40 go over $50M that’s dismal,” says Bob Moesta, “products that usually succeed are built to address a JTBD.”

Brand Lab Series™ Episode 45 Show Guide

Thank you for listening, we hope you enjoyed our conversation with Bob Moesta. Furthermore, hear other episodes of the Brand Lab Series™ at:


iHeart Radio

Google Play