Why does most healthcare marketing look and feel the same? It doesn’t have too. Use storytelling to demonstrate how your organization is different and why people should care.
Using photojournalism and documentary filmmaking, we help brands differentiate themselves, boost emotional connections, and gain earned media.
Employee advertising isn’t new and the creative style is often the same – An employee, usually wearing branded attire telling you how great a company is and why you should buy their product or service. Not very differentiating and not impactful with modern buyers.
So we decided to flip the script of healthcare marketing with our customer, Network Health.
Instead of having their employees tell consumers about the Wisconsin-based company, we documented dozens of employees outside the office to tell the unique aspects of their lives. This led to the largest, unscripted employee documentary campaign in healthcare history and was named the Video Campaign of the Year by Ad Age and Modern Healthcare.
As a result, employee and customer satisfaction, brand awareness, and revenue all increased. Why? Because people want to do business with people they can identify with. And businesses can’t achieve that – let alone be different – by telling employees what to say about them in 30 second TV ads anymore.