AE Marketing Manager, Alexa Jackson, discusses brand growth in this Marketing Minute. This video is helpful for executives who are trying to drive growth and value for their company.
Hi, I’m Alexa and this is a Marketing Minute on brand growth.
When it comes to fueling brand growth, here are a few things to keep in mind.
First, always remember the problem your company is trying to solve. Keep your brand focused on that and driving market value. Remember to keep it simple. I know it sounds easy, and it’s not, but companies are made up of people and we tend to overcomplicate things.
Also, rather than trying to navigate every tactic in the omni-channel marketing world, focus on 2-3 channels that those impacted most by the problem your business solves engages with and build relationships there.
Finally, when you do execute marketing creative, don’t make it look like everyone else. It’s so easy to fall into this trap, especially in select industries.
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