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Case Study: B2B2C Healthcare Marketing at Network Health

Business Challenge

Network Health planned to launch new products on the Health Exchange and pursue new revenue opportunities through geographic expansion, all while continuing to differentiate itself from the competition on a limited marketing budget.

Solution

AE Marketing Group led the largest employee documentary campaign in healthcare history to position Network Health as a different kind of health insurance company with a style that was personal, educational, and genuine. This included shooting long and short-form video and photographing nearly two-dozen employees.

Results

  • 394% increase in online enrollment
  • Highest employee satisfaction levels in company history
  • 14 percentage point increase in brand awareness
  • Over 700k videos viewed in market
  • 6,000% increase in total engagements
  • 9 National Creative Awards and earned media
  • Modern Healthcare and Ad Age Video Campaign of the Year

Services

  • Documentary Storytelling
  • Creative and Production
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