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Nonprofit Brand MarketingAugust - 2020


Nonprofit brand marketing is competitive as ever with a share of attention, mind, and wallet at all-time highs. In order to breakthrough, you have to break the status quo with compelling storytelling.

UCAN advocates for and provides opportunities that change the lives of youths and families through compassionate healing, education, and empowerment. 

AE Marketing Group began working with UCAN in 2013 to bring clarity and consensus to its brand and improve the organization’s positioning for future fundraising. In 2019, AE produced all video assets for its largest fundraising event of the year – the Youth Leadership Awards.

At the event, AE Marketing Group debuted creative work that led to record fundraising for the 150-year-old non-profit.

The nonprofit brand marketing creative included seven documentary videos along with photography, featuring inspiring young men and women from Chicago who received college scholarships. Over 350 UCAN board members, staff, supporters, local youth and civic leaders gathered at the Four Seasons Chicago for the celebration.

“AE Marketing put their all into creating a beautiful product that showcased our impressive, deserving scholarship winners and the important work of UCAN throughout Chicago’s most disadvantaged communities,” said Ann Kniola, Director of Development at UCAN. “We were grateful for their support in making our 20th Annual Youth Leadership Awards a great success.”

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