While most focus on designing and building software before their own brands, building a B2B brand marketing strategy is key for startup technology companies to attract today’s savvy B2B buyers.
Mediafly is transforming B2B sales for some of the biggest brands in the world, including MillerCoors, Charles Schwab, and SC Johnson. Yet, as the technology company looked to build its own brand, it turned to AE Marketing Group.
The B2B sales enablement space is growing fast and highly competitive. And, with 74% of buyers doing research on technology vendors before ever meeting, brands need creative that resonates and breaks through the clutter.
AE Marketing Group worked with Mediafly to create their brand and industry videos. Mediafly’s Evolved Selling Solution™ incorporates sales engagement methodologies and technology to enhance how brands engage with prospective buyers.
Creative included long and short-form brand videos, as well as CPG, Financial Services, and Manufacturing industry videos.
Our B2B brand marketing strategy was to differentiate Mediafly from competitors. Using real employees, voice-over, and animation, we were able to personalize their brand video while effectively communicating their work and technology.
“AE Marketing Group has been a great partner throughout the entire creative development and production process,” said Mediafly’s Chief Marketing Officer, Isabelle Papoulias. “Their project management, budget management, and creative advice have been invaluable. Everyone at Mediafly loves the end product and relates to it, and we believe our prospects will too. It beautifully brings to life our vision and our brand.”