IBM’s Director of Product on How IoT is Disrupting Business Models & Entire Industries

Luis Rodriguez IBM’s Director of Product on the Brand Lab Series™ Ep 43

• The Internet of Things as a Tool
• Market Opportunities for the Internet of Things
• The Internet of Things Risk Factors
• Marketing Implications on the Internet of Things
• Advice for C-Suite and Entrepreneurs looking at the Internet of Things

The Internet of Things (IoT) is fueling unprecedented change and opportunity. Therefore, who better to discuss this with than Luis Rodriguez. He has not one, not two, but three degrees from MIT and is Director of IoT at IBM.

“There is a race going on with hyper-personalization,” says Rodriguez.  “The Internet of Things provides brands the insight to innovate quickly.  And, unstructured data is the new frontier.”

Tags: Technology, Technology

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