Airbnb Just Schooled You on Brand Authenticity
Some might argue that “being authentic” is Marketing 101, but the truth is most brands talk about being authentic, but don’t walk that talk.
Some might argue that “being authentic” is Marketing 101, but the truth is most brands talk about being authentic, but don’t walk that talk.
Wrapping up 2013, AE is reminded of a lesson we often teach – Brand is not an ad campaign, rather a combination of internal and external forces that create an experience.