86% of consumers say they are willing to pay more for a great customer experience. And by 2020, customer experience will overtake price and product as the key brand differentiator. AE Marketing Manager, Alexa Jackson, breaks down what B2B companies can learn from B2C companies that have truly mastered the customer experience in this Marketing Minute.
Hi, I’m Alexa and this is a Marketing Minute on what B2B companies can learn from B2C companies.
86% of consumers say they are willing to pay more for a great customer experience. And by 2020, customer experience will overtake price and product as the key brand differentiator. B2C brands tend to lead with technology to improve customer experience. This includes mobile tools that make life easy, voice tech, and more.
Also, B2C eCommerce has made shopping and shipping a seamless way to get what you want when you want it. While many of us, including myself, are working professionals for B2B companies, we are all B2C consumers outside of our day jobs. So, we need to take a look and learn from our parallel industries that have really mastered how to talk to the consumer, because we’re all consumers.
In the B2B world, learn from the consumer market and understand how buyers are buying today.
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