David VanHimbergen’s seventeen-year career is full of iconic Procter and Gamble brands, bookended by Tide. In addition, his most recent role was in global innovation for the brand. So who better to launch Tide Spin, then David?
The startup creates a “One Wash Wow” through an on-demand laundry service. Due to 75 years of brand strength they are well positioned for growth.
“Even if you have a strong business or brand, technology is changing everything,” says VanHimbergen. “Therefore, as we pivot to a direct-to-consumer model, technology allows us to be more relevant to purchase path and customer experience.”
Brand Lab Series™ Episode 52 Show Guide
- Upstream Innovation Opportunities and Risks
- Startup Brand Expectations with Procter and Gamble
- On-Demand Laundry Model
- Agile Technology Development
- Owning Customer Experience
- Marketing Without Deep Pockets
Thank you for listening, we hope you enjoyed our conversation with David VanHimbergen. Furthermore, hear other episodes of the Brand Lab Series™ at: