AE Marketing Manager, Alexa Jackson, discusses pitching creative ideas to clients in this marketing minute. If you are an advertising or marketing agency, this video will help you prepare for the meeting, keep your audience engaged throughout your pitch, and ensure follow-through when the meeting is over.READ FULL TRANSCRIPT
Hi, I’m Alexa and this is a Marketing Minute on pitching creative ideas.
As a marketing agency, we often have to pitch our creative ideas to potential customers.
Pitching can be intimidating for any agency, but we have a few tips to help you nail it.
First, don’t walk in blind. You should know your audience, their business pain, and how your idea will solve their problem, before you walk in. Make sure you know how many people will be in the room and who they are so you can plan accordingly.
Second, always try to pitch face to face. This will allow you to read your audience’s body language and gage their response throughout your pitch. It also makes the pitch more personal. If you are unable to meet in person, try to set up a video call to simulate an in person pitch.
Your pitch should be professional yet conversational. Make it interactive by allowing questions or comments throughout the pitch to keep your audience engaged. If they do make comments, try to incorporate them into your pitch as you go to show you are listening and understanding.
Also, make sure the pitch doesn’t end without establishing next steps. Finish your pitch by establishing action items to keep the ball rolling. It is important to understand the buying process and make sure all questions are answered which will help in clearly identifying next steps.
Finally, follow-through is key. Be proactive and send a follow up email thanking them for their time and reiterating the next steps that came out of the meeting. If you can, include something about any comments they made or something you discussed with them before or after the pitch to make the email feel more personalized. Remember, its all about providing value to the buyer.
Thanks for watching and we’ll see you again next time.