Podcast Producer, Natalie Pyles, discusses how to create an award-winning podcast. Podcasting can be an opportunity for businesses to better reach their audience and drive revenue. But how do you create a great podcast? In this video, Natalie gives tips for best connecting and engaging your podcast audience.
I’m Natalie Pyles and this is a Marketing Minute on what makes an award-winning podcast.
A good podcast starts getting attention when listeners engage. Podcasting is the ideal platform to reach your community because when listeners hear your voice, it’s a one-on-one experience for them and they start to feel like old friends even though they’ve never met you. The goal is to be open and insightful enough to get them to chime in. If your listeners don’t know your favorite color, your favorite college football team, and how you like your eggs, you’re doing it wrong. You need to be authentic on your show, that’s how you’ll win audience engagement. And they won’t write in or re-share a podcast they like – it has to be a podcast they love. But remember, the power of your podcast won’t come from what you tell them, it will come from what they tell you.