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2015

The Solution to Utah’s ‘Drinking’ Problem

Posted: December 17, 2015 by aemarketing- CoCreation Showcase

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Utah has an alcohol problem.

(No, not that kind.)

What it needs is a co-creation solution.

Home to almost 2 million Mormons – more than half its population – the Beehive State is known much more for its teetotalers than its bourbon aficionados and oenophiles. Recently, however, the topic of spirits has been on the lips of Utah residents with many complaining that the Department of Alcoholic Beverage Control is so badly managed that, well, it could drive a man to drink.

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Can this Fashion Brand close its Gap?

Posted: September 28, 2015 by aemarketing- Brand Showcase

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We recently wrote about one fashion brand using co-creation to engage consumers.  Unfortunately, another brand is not en vogue with consumers lately.

The Gap announced that, due to lagging sales, it would shutter 175 of its stores in North America – roughly a quarter of its locations – and cut 250 corporate jobs in New York and San Francisco.

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