“How do you get buyers to care about your healthcare brand? You make the brand relatable by empowering employees to be themselves. This builds relationships, community, and loyalty. ”
Healthcare Brand Marketing
Documentary Storytelling
AE Marketing Group helps customers overcome their business challenges through strategic advice and creative thinking. Occasionally these solutions result in producing video, journalism content, or other branded assets on our customers’ behalf. Below is a sample creative portfolio of that work.
While our creative portfolio has been recognized around the world, including the Ad Age and Modern Healthcare Video Campaigns of the Year, success is not measured by awards, but achieving success on our customers’ terms.
“How do you get buyers to care about your healthcare brand? You make the brand relatable by empowering employees to be themselves. This builds relationships, community, and loyalty. ”
“What is the best way to use your employees in healthcare branding? Let them share their personal stories about life outside of work. It will boost employee engagement and create raving fans. ”
“Nonprofit brand marketing is competitive as ever with share of attention, mind, and wallet at all-time highs. In order to breakthrough, you have to break the status quo with compelling storytelling.”
“There is no reason nonprofit brands can't market like for-profit brands. It just requires thinking differently about your creative to demonstrate the impact your brand has on the community. ”
“Virtual brand marketing can maintain a nonprofit's connection with supporters. By sharing stories virtually, nonprofits continue to demonstrate their commitment and drive action and giving.”
“While coronavirus may have turned our world upside down, nonprofits still have communities to serve and fundraising goals to achieve. For a nonprofit, virtual marketing will be vital to achieving those goals.”
“How can co-creation improve the healthcare industry? By working hand-in-hand with employees, customers, and non-customers, you can design products and services that people actually want to buy.”
“How do you create products or services for baby boomers? By using co-creation, you'll ensure that your products and services fit their needs better than any customer survey or focus group could.”