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So, You Want to Be a Marketing Manager? Here’s What It Takes.December - 2019

Hi, I’m Alexa.

No, not like the Amazon

But, I am the Marketing Manager at AE Marketing Group. So, if you want to know what a Marketing Manager does, here’s a look at my year. In 2019, I….

Wrote and was featured in 23 Marketing Minute how-to videos that have been viewed over 60,000 times.

 

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Wrote 17 blog posts that explored interesting brands like Airbnb, RH, and Glossier, offered advice and insight to fellow junior employees, explored buyer personas through original research, and more. 

 

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Presented on AE’s work in healthcare marketing to a Graduate School class at my alma mater, Loyola University of Chicago.

 

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Attended workout classes at SoulCycle, CorePower Yoga, and Orange Theory, all to inform a blog post on cult fitness brands and what we can learn from them.

 

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Represented AE as a sponsor and spoke at UCAN’s Future Leaders Gala…and won more SoulCycle classes in the silent auction.

 

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Was trained in podcasting and helped produce and promote 19 episodes for season 5 of AE’s award-winning podcast, The Brand Lab Series™.

 

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Took the best food photo that I will likely ever take in my life. 

 

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Wrote 16 radio ads for our customers.

 

 

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Helped develop the strategy and foundation for two new customer campaigns. I then helped lead the client pitch and creative execution. 

 

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Attended Chicago Ideas Week for the first time (and wrote a blog about it). 

 

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Traveled to Wisconsin 11 times. 

 

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Also traveled from coast to coast, visiting Silicon Valley, Colorado, and NYC for customer meetings, The Fast Company Innovation Festival, and Brand Lab Series™ production.

 

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Helped tell the stories of Chicago area youth, resulting in record fundraising for UCAN’s Youth Leadership Awards Dinner.

 

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And, in my personal life in 2019, I traveled to France, Peru, Belgium, and the Netherlands. I moved to a new apartment and I also adopted a dog.

 

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It has been quite a year and I can’t wait for the new year (and decade) ahead. Thank you to the entire AE team for continuing to offer guidance, opportunities, and support.

 

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