AE Marketing Group receives countless business inquiries from service providers, production companies, creative freelancers, digital resources, bankers and many others. Companies and individuals need revenue to grow their business, people need jobs – We get it.
What we don’t understand is how many of these inquires lack basic business fundamentals. In today’s digital age – what would make anyone think a cookie-cutter, generic “your name goes here” email is going to get you a sale, let alone a response?
Our CEO alone receives inquires every day. What do they all have in common? “Hi Brian…I am amazing…hire me…Thank you.” Not a mention about AE Marketing Group or Brian, other than his name and our company name pasted into a template.
The Internet is crawling with information on AE Marketing Group. Our history, team, customer brands, mission, awards, etc. are just a Google click away. Yet nine of ten inquiries do not include anything about us instead the inquiries are all about them.
Yes, credentials and experience matter, but not as much as demonstrating you understand our company and can add value to what we do.
So the next time you seek someone out for an introduction, referral, job inquiry, etc. make the effort to show us you’re amazing, don’t just tell us. Plain and simple.