“If you are a non-profit that wants to raise millions, you must be relentless. Words matter, but not as much as attention and emotional connection. ”
Non-Profit Brand Marketing
Documentary Storytelling
AE Marketing Group helps customers overcome their business challenges through strategic advice and creative thinking. Occasionally these solutions result in producing video, journalism content, or other branded assets on our customers’ behalf. Below is a sample creative portfolio of that work.
While our creative portfolio has been recognized around the world, including the Ad Age and Modern Healthcare Video Campaigns of the Year, success is not measured by awards, but achieving success on our customers’ terms.
“How does a challenger brand humanize an industry that most people do not like? Make it about people – not the customer, but the employees. Share their stories to create buyer empathy. ”
“Why does most healthcare marketing look and feel the same? It doesn't have too. Use storytelling to demonstrate how your organization is different and why people should care. ”
“While most startup tech companies focus first on designing and building software, building a B2B brand marketing strategy is also key to attract today's savvy B2B buyers.”
“B2B tech marketing is a highly competitive space. Differentiating your brand by informing and educating your buyers instead of interrupting and selling to them allows you to break through.”
“There is no reason nonprofit brands can't market like for-profit brands. It just requires thinking differently about your creative to demonstrate the impact your brand has on the community. ”
“Nonprofit brand marketing is competitive as ever with share of attention, mind, and wallet at all-time highs. In order to breakthrough, you have to break the status quo with compelling storytelling.”
“As the most educated and mobile generation, millennials are one of the most difficult markets to target. Millennial co-creation takes the guesswork out of designing products or services for this audience.”
“How do you create products or services for baby boomers? By using co-creation, you'll ensure that your products and services fit their needs better than any customer survey or focus group could.”
“How do you get buyers to care about your healthcare brand? You make the brand relatable by empowering employees to be themselves. This builds relationships, community, and loyalty. ”
“What is the best way to use your employees in healthcare branding? Let them share their personal stories about life outside of work. It will boost employee engagement and create raving fans. ”