Rumi Spice is a social enterprise sourcing the world's rarest spice - saffron - through its network of Afghanistan farmers. An instant hit with Michelin Restaurants, the fast-growing CPG brand needed to diversify its marketing channels to reach beyond B2B audiences and engage consumers to convert into B2C revenue.
AE Marketing Group conducted a series of co-creation labs to bring together experts in eCommerce, CPG, Storytelling, Amazon, Retail, Digital, and more. AE then provided Rumi leadership with a roadmap of tactics to build new revenue channels and ongoing strategy consultation.
"As an entrepreneurial company, AE Marketing Group is always focused on not just marketing, but how it fits into the bigger picture. "
Kimberly JungChief Executive Officer at Rumi Spice
