Mediafly's technology is transforming sales for many of the world's top brands. However, like many startups, their early focus was on designing the best software instead of building a brand and marketing strategy for today's savvy B2B buyer.
AE Marketing Group led an enterprise brand lab with Mediafly to identify areas of opportunity, market competition, and content gaps. Next, a digital and brand strategy was created to identify the right B2B audience. This was followed up by the creation of new selling tools (including interactives), marketing assets ( including brand, industry, culture and analysts videos).
"AE Marketing Group's CEO was at a meeting with a prospect and did a better job explaining Mediafly than we did."
Carson ConantChief Executive Officer at Mediafly
