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Case Study: B2B Technology and Product Marketing at Mediafly

Business Challenge

Mediafly's technology is transforming sales for many of the world's top brands. However, like many startups, their early focus was on designing the best software instead of building a brand and marketing strategy for today's savvy B2B buyer.


AE Marketing Group led an enterprise brand lab with Mediafly to identify areas of opportunity, market competition, and content gaps. Next, a digital and brand strategy was created to identify the right B2B audience. This was followed up by the creation of new selling tools (including interactives), marketing assets ( including brand, industry, culture and analysts videos).


  • 2018 Q1 Generated More Marketing Leads Than All of 2017 Combined
  • 2017 Record Revenue Growth
  • 5x Inc. 5000 List of America's Fastest-Growing Private Companies
  • 2017 Fastest Deal in Company History with Global CPG Brand


  • Enterprise Brand Strategy
  • Digital and Content Marketing
  • Creative and Video Production
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