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Case Study: Healthcare Marketing at Health Alliance

Business Challenge

Health care reform, emerging technology, and the empowerment of consumers have wreaked havoc on the status quo. Health Alliance experienced all of these challenges firsthand when its largest customer decided to make a shift amidst the market chaos. In a flash, over one-third of Health Alliance’s business was suddenly in jeopardy with millions of dollars in lost revenue and potential staff cuts looming.

Solution

AE Marketing Group helped Health Alliance recognize that if consumers wouldn’t engage with the brand, then the brand would instead engage with them. Health Alliance’s traditional media plan was overhauled and micro-targeting, new media platforms, and markets were examined for growth potential. Additionally, expansion to both the south and the west provided new consumer opportunities.

Results

  • Ranked #1 Private Health Plan for HMO/PS & PPO Plans in both Nebraska and Iowa
  • AE was so proficient in planning and management, they provided a 2% refund to Health Alliance

Services

  • Marketing Strategy
  • Media Planning and Buying
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