Health care reform, emerging technology, and the empowerment of consumers have wreaked havoc on the status quo. Health Alliance experienced all of these challenges firsthand when its largest customer decided to make a shift amidst the market chaos. In a flash, over one-third of Health Alliance’s business was suddenly in jeopardy with millions of dollars in lost revenue and potential staff cuts looming.
AE Marketing Group helped Health Alliance recognize that if consumers wouldn’t engage with the brand, then the brand would instead engage with them. Health Alliance’s traditional media plan was overhauled and micro-targeting, new media platforms, and markets were examined for growth potential. Additionally, expansion to both the south and the west provided new consumer opportunities.
"AE Marketing Group was a steadfast partner during a time of uncertainty and their expertise allowed us to focus on emerging markets."
Jane HayesSenior Vice President of Health Alliance