Case Study: B2B Marketing and Co-Creation at ZORCH

Business Challenge

Once named the fastest-growing company in Chicago and the eighth fastest growing in the country by Inc. Magazine, ZORCH disrupted the branded merchandise industry with technology, real-time shop/ship, inventory control, and the most efficient supply chain in the marketplace. However, their b2b marketing historically focused on targeting high-value prospects through personal/referral networks and the company could no longer rely on a legacy strategy to sustain growth and succeed over time.

Solution

AE Marketing Group led a brand audit and co-creation lab to gain customer insight and consensus across the enterprise. Next, AE led ideation sessions with ZORCH’s leadership to build a brand focus through marketing, sales, customer experience, supply-chain, and other channels. Once there was a consensus, AE then wrote a communications and training plan for staff across the organization to ensure buyer relevancy, priority B2B channels, and consistent content.

Results

• ZORCH is growing at an annual rate 5x the industry average
• Many of the country’s biggest brands now trust ZORCH for their branded merchandise
• 2017 was a record year for sales and customer retention was at an all-time high

Services

• Brand Audit
• Co-Creation Lab
• Ideation Sessions
• Communications and Training Plan