Anyone today with a mobile device stuffed inside his or her pocket is a critic, an author, a photographer, a reporter and a whole lot more.
So, with that in mind, what exactly qualifies someone as an “expert” today, and why?
Possessing a large social network?
Speaking at a conference?
Writing a book?
Having an impressive title on your business card?
I’m not sure that any of these of those lines on a resume truly qualify one to be an “expert.” Now, don’t get me wrong. They can certainly help. But if you want to actually be an “expert” in a given field, you should actually be — and think — differently.
With a new year almost upon us, experts from every industry — including marketing — are sharing their predictions for the “Next Big Thing” to hit in 2016.
The funny thing about many of these predictions is that they’re all the same.
… Continue reading our CEO Brian Walker’s column in his blog at HuffingtonPost.com.