Health Care Marketing: Millennial to Millennial
The health insurance industry just hit a 10-year low on the American Customer Satisfaction Index, coming in lower than the airline industry, landline phone providers and the U.S. Postal Service.
The health insurance industry just hit a 10-year low on the American Customer Satisfaction Index, coming in lower than the airline industry, landline phone providers and the U.S. Postal Service.
To deliver better customer experience, brands today need better strategies – such as co-creation – to not only engage with consumers, but also to meet their high expectations.
AE Marketing Group is excited to announce our official move into 1871 Chicago, the city’s premier business tech incubator located inside the famed Merchandise Mart.
By uniting consumers and employees, co-creation embodies genuine engagement and partnership, which is something that so many brands talk about, but so few actually achieve.
To truly improve customer experience, there’s one thing that the vast majority of brands aren’t doing, which not coincidentally is also the one thing that they should.
We've learned that the spark for co-creation can also come from anywhere, so long as brands are open to a wide array of possibilities and ideas.
Anyone today with a mobile device stuffed inside his or her pocket is a critic, an author, a photographer, a reporter and a whole lot more.
Attorney Steve Baird explained in his blog how his Millennial daughter’s passion for coffee has led her to design Starbucks logo T-shirts that she wears like a free traveling human billboard.
United Airlines recently paid two computer hackers each a million frequent-flier miles for identifying security holes in its computer systems.
AE Marketing Group CEO, Brian Walker, spent last week alongside fellow industry leaders at INBOUND15. What was all the marketing buzz about?
For an increasing number of major cities, co-creation has gone international as they collaborate with one another to address wide-ranging issues from traffic to to housing to the arts.
If you’re anything like us, you may be asking yourself at this very moment, “How on Earth is summer – not to mention, 2015 – already half over?”
When it comes to co-creation, sometimes your brand plans on it – and sometimes, you just have to have the sense to recognize co-creation when it organically pops up along the way.
The British supermarket chain Waitrose recently redesigned the label of its Brown Sauce based upon the feedback of a 7-year-old boy.
Through multiple order pathways, including wearable technology and now co-creation, Domino's is cooking up a whole new pizza experience and leaving the competition behind.
Pepsi now controls advertising and promotion for all four major North American professional sports leagues: NBA, NFL, MLB and NHL.
As an increasing number of brands recognize its power, co-creation is becoming more than trendy. These days, it’s downright fashionable.
Attend any marketing conference today, and you’ll find entire tracks dedicated to data and how it can be used to improve customer experience.