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2016

How Hollywood (Unintentionally) Content Marketed America to Global Dominance

Posted: February 23, 2016 by aemarketing- Brand Showcase

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During the late 1920s, Hollywood’s new “talkies” didn’t just take over the film industry — they enabled the United States to ever-so-subtly conquer the world

Come Sunday night amidst all the glitz and glam at the Dolby Theatre in Hollywood, the 88th Annual Academy Awards is sure to produce its share of memorable moments.

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A Long Journey on the Red Line

Posted: February 17, 2016 by aemarketing- Brand Showcase

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For Fred Long, Chicago’s youth-focused nonprofit UCAN has been a ticket to a world that he never even knew existed growing up on the city’s South Side.

CHICAGO — There are 31 stops between 95th Street and Jarvis on the CTA Red Line.

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Technology & Promotions Collide for $38B Pie

Posted: February 17, 2016 by aemarketing- Brand Showcase

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As Americans, perhaps the only thing we love more than our football is our pizza. These two loves intersected in perfect gluttonous harmony during Super Bowl 50 for what was not only the biggest date on the NFL calendar, but the biggest day of the year for pizza delivery, to boot.

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Big Games, Small Crowds: The NFL’s CX Problem

Posted: February 8, 2016 by aemarketing- Customer Experience Showcase

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With stadium attendance plummeting, the NFL must elevate its customer experience

From concussions and domestic violence to deflated footballs and debatable discipline, the NFL seemingly has more threats to its mighty brand these days than Cam Newton has in his offensive arsenal.

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Don’t Do Content Marketing Like ‘Batman & Robin’

Posted: February 2, 2016 by aemarketing- Brand Showcase

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Just like movie making, when it comes to content marketing, not every “sequel” works.

Ever seen Batman & Robin?

The fact is, too much of a “good” thing (i.e., extending the life of successful content) can actually end up breaking bad — a reality that applies for both brands and movie franchises.

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007 Ways To Save Brand Storytelling

Posted: January 27, 2016 by aemarketing- Brand Showcase

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During the 1776 Challenge Cup at 1871 Chicago, we watched 19 entrepreneurs pitch their startups in a race against time — and here’s what we learned.

Imagine that James Bond is dangling above a pool filled with man-eating sharks circling in the waters below. And that the only way for him to keep from plunging to certain doom is if he’s able to sell a group of skeptical onlookers huddled in plastic chairs on every important, interesting and valuable thing that there is to know about his job.

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So, What the Heck is Co-Creation?

Posted: January 20, 2016 by aemarketing- CoCreation Showcase

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For those unfamiliar, co-creation is when brands and consumers – both customers and non-customers alike – come together with the purpose of designing new products, new services and new experiences, hand in hand.

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What Can Hollywood Teach Brands About Content Marketing?

Posted: January 15, 2016 by aemarketing- Brand Showcase

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As Oscar season begins, marketers can learn a lot from the folks in Tinsel Town.

The Golden Globes are over (Leo won!). The Oscar nominations are out (can Leo finally win?!). And with its annual cavalcade of films, Hollywood is well known around the world as a content producer.

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The 1 Thing You Should Be Doing to Improve CX Right Now

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With the explosion of mobile and digital technology, the balance of brand power today has shifted to consumers, who are now empowered to write, post, snap and share their experiences anywhere and at any time – in real-time – simply by whipping out a smart phone or tablet.

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2015

You Don’t Know Me, But I’m Amazing

Posted: December 16, 2015 by aemarketing- Inside AE Showcase

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At AE Marketing Group, like most marketing agencies, we receive countless business inquiries from service providers and production companies, creative freelancers and digital resources, bankers and boatloads of others, each and every month.

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So, You Think You’re an Expert?

Posted: December 15, 2015 by aemarketing- Inside AE Showcase

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Anyone today with a mobile device stuffed inside his or her pocket is a critic, an author, a photographer, a reporter and a whole lot more.

So, with that in mind, what exactly qualifies someone as an “expert” today, and why?

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Playing the Co-Creation Name Game with Millennials

Posted: December 7, 2015 by aemarketing- CoCreation Showcase

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Is it time for Starbucks to get on board by co-creating with Millennials?

Previously, we’ve written about how brands such as J.Crew and the British supermarket chain Waitrose have embraced co-creation by working with kids to design a new line of clothing or a food product label. Now, this past summer, attorney Steve Baird explained in his “DuetsBlog: Collaborations in Creativity & the Law” how his Millennial-aged daughter’s passion for coffee has led her to design Starbucks logo T-shirts that she wears “like a free and flattering traveling human billboard for the brand.”

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United Airlines Hacks Into Co-Creation

Posted: November 18, 2015 by aemarketing- CoCreation Showcase

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Crime doesn’t pay.

But co-creation does.

Two computer hackers recently discovered as much when United Airlines paid them each a million frequent-flier miles for identifying security holes in its computer systems as part of one of the more intriguing co-creation initiatives that we’ve heard about. After all, it’s not often that you hear about a global airline and outside hackers working together as one.

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Is This Retail Brand on Target?

Posted: November 4, 2015 by AE- Brand Showcase

 

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Target announced today it will be closing another 13 stores.  Ironically, a year ago to the day, ADWEEK posed the question to industry executives: “Should Target put #AlexFromTarget in an ad campaign?”

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Brand Authenticity Is Everything

Posted: November 2, 2015 by aemarketing- Brand Showcase

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During Cannes Lions 2015, health advocate Jamie Oliver was asked by moderator Richard Edelman for his advice to brands.

The chef didn’t mince words.

“Be clear and be honest,” Oliver told the packed crowd of attendees. “It’s OK to sell chocolate. Just be honest and clear. Beware very carefully of how you market to kids. Because we’ll get you. We’ll single you out, and we’ll batter you.”

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Yoga Apparel Brand Striking A Pose With CX

Posted: October 27, 2015 by aemarketing- Customer Experience Showcase

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Today’s best brands aren’t enjoying success by just selling products.

Rather, they’ve discovered that selling lifestyles and creating powerful customer experiences are the engines to foster the greater brand loyalty and fuel a company’s growth.

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