Kristina Heinze ParkerGale Capital’s Co-Founder & Partner on the Brand Lab Series™ Ep 57
Women in Private Equity
Building a Long-Term Brand Vision
Transparency with Raising a $240M Fund
Maintaining Brand Culture
Importance of an Enterprise Brand
Strategic Marketing and Acquistions
Work-Life Balance as Roadwarrior
When you meet Kristina Heinze, you’re in rare air. A self-described, “bull in a china shop,” with an infectious smile fueled by Nespresso, she’s co-founder and partner of the private equity firm ParkerGale Capital.
Since private equity, like marketing has a small percentage of females in leadership roles, we asked Kristina to share her personal story. The conversation then turned to brand, including during the acquisition process.