When you meet Kristina Heinze, you’re in rare air. A self-described, “bull in a china shop,” with an infectious smile fueled by Nespresso, she’s co-founder and partner of the private equity firm ParkerGale Capital.
Since private equity, like marketing has a small percentage of females in leadership roles, we asked Kristina to share her personal story. The conversation then turned to brand, including during the acquisition process.
“We often find companies to purchase with strong product, financials and growth, but limited brand,” said Heinze. “However, we can come in and help or resources like AE can help build brand across the enterprise once we own them.”
Thank you for listening, we hope you enjoyed our conversation with Kristina Heinze. Furthermore, hear other episodes of the Brand Lab Series™ at:
You can also hear our episode on ParkerGale’s PEFundcast here.