Global Brand & Healthcare Marketing Insight with AON's Ana Perez

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AON’s VP of Marketing on Healthcare Marketing and Global Brand

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Ana Perez AON’s VP of Marketing on The Brand Lab Series™ Ep 29 – Global Brand

Quality is what consumers think of when it comes to a large global brand like AON. Ana Perez is back to talk about how people recognize AON’s healthcare marketing, but their biggest challenge is living up to that recognition.

Ana talks about how in large global branding there is more diversity and complexity to consumers. Improved technology has allowed for faster and more accurate access to what customers want.

The “Holy Grail” of Marketing

When you align your customer’s experience with the brand, that is when the organization is more successful.

“Good customer experience is one that was thought of begging to end.” Hitting all the touch points gets marketing and brand into the same bucket.

 

Healthcare Marketing with a Global Brand

In healthcare marketing, there are many built in perceptions. Ana talks about how most ads use cliché examples.

“We have to challenge ourselves, to make this uniquely personal instead of the standard image.”

For global brands, there needs to be more of an emotional connection that creates brand loyalty and puts the customer first.

Ana and Brian talk about how disruption in this marketplace is needed. To be different, you have to think, act, and behave differently first.

“SuperCommuter”

With a big global brand on her plate, Ana spends hours or her day commuting.

She shares her 3 tips for balancing work, life, and commuting:

  1. Give yourself permission to be bad at it sometimes
  2. Make it meaningful time
  3. Ask for help when you need it

Having a great support system has helped her emotional well-being and work-life balance.

Tags: Healthcare, Brand and Marketing

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