The 1 Thing You Should Be Doing to Improve CX Right Now
To truly improve customer experience, there’s one thing that the vast majority of brands aren’t doing, which not coincidentally is also the one thing that they should.
To truly improve customer experience, there’s one thing that the vast majority of brands aren’t doing, which not coincidentally is also the one thing that they should.
We've learned that the spark for co-creation can also come from anywhere, so long as brands are open to a wide array of possibilities and ideas.
The younger generation, they’ll remind you, is increasingly more interested in acquiring experiences than acquiring things.
We know that companies and individuals need revenue to grow their business and that people need jobs. But what we don’t understand is why so many inquiries lack basic business fundamentals.
Anyone today with a mobile device stuffed inside his or her pocket is a critic, an author, a photographer, a reporter and a whole lot more.
Comcast CEO, Brian Roberts, told the Fortune Global Forum today "We're going to make customer service our best product."
For years, Oliver has been crusading against obesity among children in the U.S. and U.K., and his message – and threat – primarily was aimed at food marketers, but the advice applies to all brands.
The Kansas City Royals are now World Champions. In 2014, we featured the team in one of our most popular Brand Showcase posts. So, why should a marketer care about the Royals?
AE Marketing Group CEO, Brian Walker, spent last week alongside fellow industry leaders at INBOUND15. What was all the marketing buzz about?
Brian Walker recently sat down with Branding Magazine for an interview on the challenges and opportunities facing non-profit organizations.
When it comes to branding for Millennials, the unexpected has become the expected. And the beverage industry is really pouring it on.
Email is one of many arrows that marketers use to target consumers, yet if your shot is executed poorly, an arrow can do more harm than just simply missing its mark.
For fans of the drama, the wait for the return of Don Draper was a lesson in patience as the show had been on hiatus since May 2014. For others, meanwhile, it was a great lesson in social media.
Attend any marketing conference today, and you’ll find entire tracks dedicated to data and how it can be used to improve customer experience.
Promotion of the next chapter of the Star Wars saga, “The Force Awakens,” began earlier this month with the release of the film’s first official trailer, followed by tens of millions of views online.
Once a brand so iconic that it actually defined the entire notion of “pizza” for many of us who grew up during the 1960s and ’70s, Pizza Hut has now fallen flatter than a thin crust
We have redefined the meaning of “friend.” We communicate in less than 140 characters and there are enough acronyms Merriam-Webster could fill an entire new dictionary.
In today’s digital age – what would make anyone think a cookie-cutter, generic “your name goes here” email is going to get you a sale, let alone a response?
One of my business idols and fellow West Loop neighbor, Jason Fried recently wrote “there's something a lot harder than starting a business: staying in business.”
Some might argue that “being authentic” is Marketing 101, but the truth is most brands talk about being authentic, but don’t walk that talk.