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Can this Fashion Brand close its Gap?

The Gap announced that, due to lagging sales, it would shutter 175 of its stores in North America and cut 250 corporate jobs in New York and San Francisco.

7 Insights from INBOUND15

AE Marketing Group CEO, Brian Walker, spent last week alongside fellow industry leaders at INBOUND15.  What was all the marketing buzz about?

The Branding of Non-Profits

Brian Walker recently sat down with Branding Magazine for an interview on the challenges and opportunities facing non-profit organizations.

Baseball, Coffee And Customer Experiences

Baseball and a "cup of coffee" – the idiom for a short time spent by a minor league player at the major league level –  have long been intertwined.

Brands Pouring On Personalization

When it comes to branding for Millennials, the unexpected has become the expected. And the beverage industry is really pouring it on.

The Halfway Point of 2015

If you’re anything like us, you may be asking yourself at this very moment, “How on Earth is summer – not to mention, 2015 – already half over?”

How Not to Execute an Email Campaign

Email is one of many arrows that marketers use to target consumers, yet if your shot is executed poorly, an arrow can do more harm than just simply missing its mark.

Who Makes A Good Customer?

In an industry filled with far too many strained agency/client relationships, we’ve never referred to our customers as “clients.”

Co-Creation Knows No Age

The British supermarket chain Waitrose recently redesigned the label of its Brown Sauce based upon the feedback of a 7-year-old boy.

Domino’s Sharing the Dough with Co-Creation

Through multiple order pathways, including wearable technology and now co-creation, Domino's is cooking up a whole new pizza experience and leaving the competition behind.

Co-Creation is a hit for Pepsi & Fans

Pepsi now controls advertising and promotion for all four major North American professional sports leagues: NBA, NFL, MLB and NHL.

Why Did You Start a Brand Company?

I was talking with representatives from Harvard Business School and Goldman Sachs 10K Small Business  when I was asked, “Why did you start AE Marketing Group?”

Co-Creation is Fashionable at J.Crew

As an increasing number of brands recognize its power, co-creation is becoming more than trendy. These days, it’s downright fashionable.

We Tip Our Fedora to this Agency

For fans of the drama, the wait for the return of Don Draper was a lesson in patience as the show had been on hiatus since May 2014. For others, meanwhile, it was a great lesson in social media.

3 Data Hacks to Improve CX

Attend any marketing conference today, and you’ll find entire tracks dedicated to data and how it can be used to improve customer experience.

A Movement in the Making?

Through Nationwide Children’s Hospital, the company is uniquely positioned to continue the conversation. But the question is, will they?

$4.5M Brand Lesson in Social Media

JetBlue taught all of us a valuable lesson during Sunday night’s game – and that’s how in today’s marketing climate, listening on social media can often trump traditional advertising.

This Gender Gap is Fine with Us

As any good marketer can tell you, women make up a huge percentage of Pinterest users, which is fine with us.

Using a Retro Medium to Market the Future

Promotion of the next chapter of the Star Wars saga, “The Force Awakens,” began earlier this month with the release of the film’s first official trailer, followed by tens of millions of views online.

Our Meeting Productivity Guide

Anyone who has read the New York Times bestselling business book REWORK understands that meetings are not always the most productive use of someone’s time.