A non-profit brand doesn’t endure for 150 years if it isn’t strong. However, during a journey lasting 15 decades, it’s no surprise if that same brand may have managed to wander off its intended path along the way. Learn how AE Marketing Group helped UCAN align its development, marketing and storytelling to drive growth.
“AE Marketing Group is inspiring and impressive. They brought everyone together to improve brand clarity and consistency across the organization. They made our non-profit think like a consumer brand."
- Tom Vanden Berk, Chief Executive Officer at UCAN
Ask most people how they feel about health insurance and you will begin to hear some common themes (and frustrations). By breaking down confusing industry language to operationalize a brand, AE Marketing Group made Network Health a market leader in less than 18 months.
“AE Marketing Group is as invested in our brand success as our employees. They have been critical to boosting our brand awareness, loyalty and experience 26 points in just 16 months."
- Penny Ransom, Chief Administrative Officer at Network Health