AE Marketing Group Case Studies: Brand, CX & Co-Creation Insight

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Case Studies

Through Co-Creation and Customer Experience Marketing,
we better connect your brand with more consumers.

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Summary

A non-profit brand doesn’t endure for 150 years if it isn’t strong. However, during a journey lasting 15 decades, it’s no surprise if that same brand may have managed to wander off its intended path along the way. Learn how AE Marketing Group helped UCAN align its development, marketing and storytelling to drive growth.

Testimonial

“AE Marketing Group is inspiring and impressive. They brought everyone together to improve brand clarity and consistency across the organization. They made our non-profit think like a consumer brand."
- Tom Vanden Berk, Chief Executive Officer at UCAN

Summary

Ask most people how they feel about health insurance and you will begin to hear some common themes (and frustrations). By breaking down confusing industry language to operationalize a brand, AE Marketing Group made Network Health a market leader in less than 18 months.


Testimonial

“AE Marketing Group is as invested in our brand success as our employees.  They have been critical to boosting our brand awareness, loyalty and experience 26 points in just 16 months."
- Penny Ransom, Chief Administrative Officer at Network Health

Summary

By sharing their ideas and designing new products and services together, consumers and one Wisconsin healthcare brand are creating change never seen before in an industry that’s due for a makeover. Built on the CoCreation Lab Series™ platform, learn how AE Marketing Group is fueling employee advocacy and consumer engagement.

Testimonial

"I like how AE Marketing Group pays attention to what the market is telling brands. They actually listen to what people are saying, not just what we think they might say."
- Penny Ransom, Chief Administrative Officer at Network Health

Summary

Health care reform, emerging technology and the empowerment of consumers wreaked havoc on the status quo of healthcare. Understand how AE Marketing Group helped Health Alliance embrace chaos and recognize that if consumers wouldn’t engage with the healthcare brand, then the brand would pivot and find new markets and consumers.

Testimonial

"AE Marketing Group was a steadfast partner during a time of uncertainty and their expertise allowed us to focus on emerging markets."
- Jane Hayes, Senior Vice President at Health Alliance

Summary

For years, the Illinois Policy Institute had made good public policy their mission. Property taxes high? They had a solution. Healthcare choice? They had a solution. Municipal pension debt? Yes, they had a solution. But was anyone listening? Learn how AE Marketing Group transformed this nonprofit brand to think and act like a for-profit consumer marketing brand.

Testimonial

“AE Marketing Group’s rare ability to align both operational process with marketing strategy fueled our transformation to a consumer-centric brand.”
- John Tillman, Chief Executive Officer at Illinois Policy Institute

Summary

Chicago Public Schools would soon learn a big lesson about just how powerful the creation of authentic and relevant relationships can be as a brand force. AE Marketing Group used its Brand Lab Series to foster these relationships.

Testimonial

"AE Marketing Group's brand strategy allowed us to market our school in a way that is meaningful to the community we serve."
- Kristin Blathras, at Chicago Public Schools

Summary

Created, produced and launched in less than six weeks, the “Know the Facts Alaska” movement became an instant hit with thousands of brand activists across digital, social and other media platforms. Read how “Know the Facts Alaska” put Health Care Reform front and center for consumers. Through grass-roots & co-creation, this brand reached national fame.

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